About MaLu Consulting

MaLu Consulting is an independent advisory firm based in Sarajevo, providing project monitoring, evaluation, and advisory services to development partners working in the Western Balkans and beyond. Our clients include international organisations, development banks, bilateral donors, EU institutions, framework contractors, and public authorities.


Our services are built around results-based management: we design and implement monitoring missions, support to logframe and monitoring system design, M&E systems, and impact evaluation methodologies. We work to international standards used across the development cooperation community, including those of the European Commission, OECD/DAC, World Bank, and the UN system.


We combine field expertise with advanced data analytics, including Power BI dashboards and AI-driven monitoring tools, to help programmes not just report results, but understand and improve them.


We work across the full project cycle, from design and inception through monitoring, mid-term review, and final evaluation. Our team and network of more than 50 experts cover the Western Balkans and the wider European neighbourhood, with the operational depth to deliver on tight timelines and complex regional assignments.


Monitoring, evaluation and advisory services

MaLu's primary specialisation is Results-Oriented Monitoring (ROM). We serve as the trusted local partner for the European Commission's ROM framework contract for the Enlargement region, implemented by INTEGRATION GmbH and GOPA, two of Europe's leading development consultancies headquartered in Germany.


What began as administrative, logistical, and data analytics support has grown into full implementation of ROM missions and Support to Design of Logframes and Monitoring Systems (SDL) missions. By August 2026, we have successfully organised and coordinated 167 ROM missions, covering EU-funded interventions with total values ranging from 300,000 EUR to 60,000,000 EUR.


Through this work, our team and network of experts have engaged with governments, civil society organisations, international financial institutions such as the World Bank and EBRD, and UN agencies including UNDP, UN Women, and IOM. This breadth of experience means we can cover a wide range of sectors, from governance and rule of law to economic development, environment, and social inclusion, and deliver monitoring findings and recommendations that are genuinely useful to the programmes we work with.


Our network counts over 50 experts, including 4 with PhDs. This depth allows us to take on research-intensive assignments alongside operational monitoring work. Beyond ROM and SDL missions, our experts bring solid experience in impact evaluation, statistics, data analytics, and data visualisation, giving clients a single reliable partner across the full M&E cycle.


We also run capacity building workshops on designing effective monitoring systems and logframes, and we develop monitoring and reporting systems in line with EU standards.

Many organisations treat monitoring as a routine internal task. At MaLu, we see it differently. Monitoring done well is one of the most effective decision-making tools available to project management, precisely because it generates actionable findings during implementation, not after it. Unlike evaluation, which typically looks back, monitoring tells you what needs to change while there is still time to change it.

For smaller organisations and companies, setting up an internal monitoring unit with the right technical expertise is a costly undertaking. Using MaLu to carry out monitoring reviews gives you impartial, professionally structured findings without the overhead of a permanent in-house team. For larger project teams, our monitoring missions provide an independent perspective and are enabling management to be more effective in decision-making.

We design and review monitoring and reporting systems in line with EU standards, and we run capacity building workshops to help your team build internal monitoring capability over time. Our approach follows the highest EU standards for monitoring and reporting throughout.

Administrative and logistical support is where many monitoring and evaluation assignments run into difficulty. Identifying the right experts, managing contracts, coordinating travel and interpretation, keeping clients informed, maintaining quality control, and delivering the final product on time all require a reliable local partner who knows the region and the process.

MaLu handles all of this. Our services cover expert identification and profiling, contracting, transport and language coordination, ongoing client communication, quality control, and final delivery. We also manage communication with final beneficiaries on behalf of our clients, which matters because in most EU-funded interventions the contractor and the final beneficiary are different organisations with different expectations.

This full-service capability also makes MaLu a practical consortium partner for clients bidding on tenders. If you need a local M&E partner with administrative and logistical depth, we can take on that role within a larger consortium structure.

Our network includes evaluators with more than 15 years of experience working for a range of donors, including UN agencies, the European Commission, and bilateral development partners. We develop evaluation methodologies tailored to the specific requirements of each donor and assignment, so your evaluation meets the standards that matter to your funding body.

One practical advantage of working with MaLu is our regional reach. Our experts come from all Western Balkans countries, which means we can quickly mobilise a team for regional or multi-country evaluations without the logistical complexity and cost of flying in external consultants. Native-speaker coverage across the region also reduces the need for translation and interpretation, which lowers costs further.

Because we have extensive experience coordinating and managing missions, we can mobilise teams and complete assignments efficiently and on schedule. For clients working to tight timelines or budgets, this matters.

Our project design services follow the European Commission's methodology for Support to Design of Logframes and Monitoring Systems (SDL). We work with clients at both the pre-contracting stage, when the intervention logic is still being developed, and during implementation, when logframes need to be revised to reflect changing realities.

This service is particularly relevant for private sector companies that are implementing EU-funded interventions for the first time and are not yet familiar with logframe design, indicator selection, and means of verification. Through our work on the ROM contract over the past two years, we have seen a clear increase in demand from private companies for exactly this kind of support.

A poorly designed logframe creates reporting problems throughout the life of an intervention. We can redesign existing logframes to meet EU requirements, select appropriate indicators, and establish means of verification that make reporting straightforward rather than tedious. We convert client ideas and needs into project designs that meet donor standards from the outset.

MaLu's founder and director, Adnan Ovcina, is an EC-approved expert in investment climate, private sector development, international trade, innovation, and digitalisation. This is not a generic capability we offer as an add-on; it is a core part of how MaLu operates and what we deliver for our clients.

Under the current ROM framework contract with INTEGRATION GmbH and GOPA, MaLu is responsible for developing and maintaining a fully digitalised reporting system and for producing practical guidelines on AI usage for our expert pool, covering areas such as prompt engineering and data security. We have also provided IT expertise directly in ROM missions on digitalisation in Bosnia and Herzegovina.

For clients, this means we can deliver fully digitalised monitoring and reporting solutions, including custom Power BI dashboards, data visualisation tools, and web-based data collection systems using tools like R, Microsoft Forms, and Kobo. We are also flexible where full digitalisation is not the immediate priority and can develop customised digital solutions matched to the specific needs and capacity of each client.

Every visual on this site, from the hero banner to the maps and charts, is produced in R by our team, using the same tools we apply to client analytics.

Our M&E experts

MANAGEMENT

Adnan Ovčina, PhD

Adnan Ovčina, PhD, is the founder and director of MaLu Consulting. A quantitative researcher by training, he has spent over 14 years in monitoring and evaluation, including coordinating more than 167 ROM missions under the European Commission's ROM framework for the Enlargement region and implementing missions as a ROM expert. He combines M&E practice with data analytics and digitalisation, building the reporting systems and tools his teams work with. Before founding MaLu, he directed monitoring and evaluation units in international organisations and NGOs.

Bosnia and Herzegovina

Network of experts

MaLu Consulting collaborates with a network of experts in project management, monitoring, and evaluation (M&E) from the Western Balkans and EU countries. Our experts bring a wealth of experience from projects executed by international organizations, non-governmental organizations, and private companies, all funded by leading donors. Our network comprises over 50 experts.

ALeksandar Shumkovski, PhD — senior M&E expert, North Macedonia

Aleksandar Shumkovski, PhD

Aleksandar Shumkovski has over 25 years of experience in results-based management, evaluation, and strategic advisory. He carried out nearly 200 M&E assignments across 20 countries for EU, UN, and other donors. Aleksandar is also a lecturer at the European Centre for Peace and Development (ECPD).

North Macedonia

Sanel Huskić, PhD — independent M&E consultant, Bosnia and Herzegovina

Sanel Huskić, PhD

Sanel Huskić is a researcher and independent consultant with over 20 years of experience. Sanel has extensive professional experience working with international organizations, government institutions, private companies, and CSOs. He is also author or co-author of more than 30 evaluations and research studies.

Bosnia and Herzegovina

Serbia

Jelena Gerzina — senior M&E expert with 25 years of experience

Jelena Gerzina

Jelena Gerzina is a senior M&E expert with over 25 years of experience. Jelena has monitored projects for the European Commission, World Bank, and Western Balkans administrations. Jelena is skilled in developing M&E systems, providing M&E trainings, and working with EU pre-accession instruments and programs.

Vesna Salaj — international development expert, Western Balkans

Vesna Salaj

Vesna has 20 years of experience in international development. She has led projects in Europe including the Western Balkans, Türkiye, focusing on rule of law, fundamental rights, governance, media freedom, education, culture, and social inclusion. Her work includes security and defense, disinformation evaluations, and enhancing investigation capacities.


Bosnia and Herzegovina

North Macedonia

Vlado Rikalovski — M&E expert and Managing Director, Gauss Poll Ltd

Vlado Rikalovski

Vlado Rikalovski has 20 years of experience in international development and M&E. He specialises in sectoral reforms, governance, and economic development, and has collaborated with major donors including the European Commission, UNDP, IOM, and OSCE. Vlado is the Managing and Research Director of Gauss Poll Ltd., a consultancy firm based in Skopje.

Kosovo

Ardita Metaj Dika — M&E expert, Albania

Ardita Metaj Dika

Ardita Metaj Dika, PhD candidate, has 25 years of work experience. She has worked on justice sector reforms, human rights, democratization, and EU integration related processes. Since 2006, Ardita has monitored and evaluated numerous programs  and projects financed by EU, UN, and SIDA.

Albania

Ornela Xhera — civil society and ROM expert, North Macedonia

Ornela Xhera

Ornela Xhera, a civil society and ROM expert, has over 15 years of expertise in EU policies, instruments and institutions as well as capacity building for CSOs and public institutions. She has effectively managed, monitored, and evaluated numerous EU-funded and donor projects.

North Macedonia

Miloš Kostovski — ROM monitoring expert, Western Balkans

Miloš Kostovski

Miloš Kostovski has 20+ years in development, focusing on monitoring and evaluation, and growth strategies. He has led over 100 ROM monitoring missions focusing on the Western Balkans and Türkiye. Miloš has managed programmes for UNDP and the East West Institute.

Bosnia and Herzegovina

Biljana Stanišić Dragoljić — M&E and ROM expert

Biljana Stanišić Dragoljić

Biljana Stanišić Dragoljić has 25+ years of experience in monitoring, evaluation, and capacity building. She has led evaluations and ROM assignments for EU, SIDA and UN.  Her expertise is in ROM, logframe development, setting up M&E systems and performance reporting.

Bosnia and Herzegovina

Amra Fetahović, PhD candidate — socio-economic research expert

Amra Fetahović

Amra Fetahovic, PhD candidate, a senior expert in socio-economic research, has over 20 years of experience advising governments and NGOs. She specializes in designing surveys, analyzing data, and assessing development strategies and public policies.


Italy

Raimondo Bertoli — senior ROM expert with 20 years of

Raimondo Bertoli

Raimondo Bertoli is a senior Results-Oriented Monitoring expert with over 20 years of professional experience. From 2009 to 2015, Mr. Bertoli served with NATO in Afghanistan. Prior to 2009, he was supporting civilian victims of armed conflicts and displaced persons.


How we deliver ROM and M&E missions

ROM missions
Interested in a ROM mission for your project? Contact us
SDL missions
Interested in an SDL mission for your project? Contact us

Our track record

Clients and partners

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Design and development: Adnan Ovčina